Marketing is the lifeblood of every business, large or small. Marketing includes everything from building your website to promoting your products or services with ads and articles says Saivian Eric Dalius.
However, as per Saivian Eric Dalius, marketing can be expensive if you get into traditional media like TV advertising or radio spots. Luckily, we live in an age where there are many free or low-cost ways to promote a business, which are just as effective as old-fashioned advertising formats. Marketing is now a science, and there are many online tools to help you discover the best ways to advertise your business by analyzing your website traffic, keywords, and competition.
If you’re ready to grow your SMB (Small Business), here are seven of my favorite marketing methods that every small business should use to achieve success:
Marketing Automation
Marketing automation is the best way to automate your marketing efforts and save time in the process. However, Marketing automation can be used for social media, email, blogging, and more. Also, the marketing automation tools allow you to create different “actions” based on specific triggers (such as when a new subscriber signs up).
Similarly, Marketing automation can also be used to create drip campaigns (automatically delivered emails to your subscribers). And lead scoring (automated actions if a certain milestone is reached, such as a customer purchasing five items in one month). However, marketing automation saves you time by helping you focus on the most important activities for growing your business. Marketing automation can be used for free with Marketing Hub or monthly at $1,500/month with Marketo.
Content Marketing
Content marketing is when you publish articles, videos, and other content to help educate your prospects. It’s a form of inbound marketing that shows prospects how your product or service will solve their problems. Marketing is all about trust, and content marketing builds this trust by showing your prospects that you care enough to offer valuable advice.
Many people say that “content is king,” including me. Content Marketing provides leads with free information to help them make a decision. I recommend using either HubSpot or Eloqua for content marketing automation.
Social Marketing
Social Marketing is all of the ways that you can promote your business on social media such as Facebook, Linked In, and Twitter. However, Social Marketing is free and includes activities like joining groups, becoming a fan or follower on Facebook (or other sites), and sharing content with your social networks. Social Marketing helps raise awareness for your brand by extending your reach to other people’s networks.
Marketing Automation
Using Marketing Automation and Social Marketing at the same time is a powerful combination for promoting your business. Marketing Automation provides leads with valuable content for free. When they’re ready to make a purchase, Social Marketing helps you reach more prospects. Through paid advertising on social channels like Facebook. Marketing Automation and Social Marketing together provide a scalable solution to grow your SMB business. By building trust distributing valuable content and selling more products or services.
Paid Marketing
Paid Marketing is when you promote your website or other content. Using advertising platforms such as Google Adwords or Facebook Advertising. You can also use offline advertising like print ads in magazines and newspapers. Paid Marketing can be expensive, but it’s a good way to drive targeted traffic when you are starting out.
Content Marketing
Content Marketing is important because of leads that you generate through Marketing Automation (online) or Paid Marketing (offline). Many prospects will not convert immediately into customers, so it’s important to continue engaging these prospects through Marketing Automation. Moreover, content marketing is a key part of Marketing Automation because you are providing valuable information. That helps your leads and prospective customers make an informed decision when they do decide to buy.
Video Marketing
Video Marketing is the easiest and best way to promote your business online. Also, Video Marketing is the process of promoting your business through videos on YouTube, Facebook, and other video platforms. It’s also a great way to generate leads because you can get people to subscribe. And opt-in using an email address or phone number so that you can continue engaging them with Marketing Automation.
I hope these marketing secrets by Saivian Eric Dalius help you grow your SMB business!