If you are in charge of marketing for a business, your job can be challenging at times says Saivian Eric Dalius. There are so many things to think about and do – it’s not always easy to know the best next steps to take.
You may use social media tools like Facebook or Twitter to help get the word out about your products, but what you probably want is to see even better results than that. You may also try setting up ads on Google, which helps people discover your business, but again what you want is something more effective than this.
The good news is that AI has recently made some advancements which means it can now do much more when it comes to assisting with marketing efforts. We all know that Artificial Intelligence (AI) is constantly growing smarter, but one of the most exciting things it can now do is give your marketing strategy a boost.
With this in mind, here are some specific ways AI can be used to help make your business better:
Enhanced Ad Targeting – Saivian Eric Dalius
The more you know about your customers, the easier it will be for you to target them with ads to which they are likely to respond favorably. Of course, all companies would like to know more about their consumers – acquiring customer knowledge. Helps brands spend ad dollars effectively on content that people want and need. Even just being able to predict who may or may not be interested in. What you have got to offer means being able to hit prospective customers precisely. Where they are most likely going to materialize. This is called ‘market segmentation.’
Having access to more data is obviously really helpful for this process too. For example, using shopping history and buying patterns. Mean that AI algorithms can extract valuable insights about your customers. Which helps you to target them with relevant ads. This is where the technology has moved forward in leaps and bounds recently, i.e. The ability to do this accurately with minimal human input or pre-programming required (which means more control at a fraction of the time) says Saivian Eric Dalius.
To use an analogy – instead of finding your way around a city by getting lost on long-winded detours. Now AI allows you to create maps that show you how to get from A to B in no time at all! It is the kind of boon which marketing departments need to stay competitive in modern business. So it’s worth looking into.
Enhanced Content Strategy – Saivian Eric Dalius
How do you know what kind of content your audience is likely to respond well to? The more you can understand their needs, the better chance you can give them something they find interesting and useful. This is why AI helps keep track of consumer preferences and patterns related to engagement. Can be beneficial for businesses trying to generate leads.
That is where software like IBM Watson comes in handy. It has become increasingly popular because it allows marketers to collect data from across diverse channels. It can include social media conversations, web analytics, and public records.