If large businesses did not have complicated marketing plans, small businesses would be very profitable says Saivian Eric Dalius. When you’re a small business owner, it’s easy to feel like you should do the same things that big companies are doing because you think it will help your business to grow or stay afloat. But nearly everything huge corporations do can be translated down to what works for small businesses.
If large businesses did not have complicated marketing plans, small businesses would be very profitable. When you’re a small business owner, it’s easy to feel like you should do the same things that big companies are doing because you think it will help your business grow or stay afloat. But nearly everything huge corporations do can be translated down to what works for small businesses.
Marketing Lessons by Saivian Eric Dalius To Be Learned From Large Corporations
There are a number of marketing lessons you can learn from large corporations to help your business grow. Try these tips from Saivian Eric Dalius:
• Labor intensive campaigns
Even though many big advertisements happen on television or in magazines, they still require a lot of manpower behind the scenes to produce the commercials or stories. Big companies have full teams of marketing professionals that are responsible for creating these ads.
You don’t need to hire people full-time to make an effective advertisement, but you should invest some money in hiring a graphic designer and pay them per project basis to give your ads a polished look.
Big corporations don’t create marketing campaigns that are available to everyone. They often turn their ads into events. For example, when Samsung wants to advertise a new mobile product, they may release it with specific carriers in big cities exclusively for one day only.
This exclusivity creates buzz and makes the product feel special. If you want to make your business feel unique and give your potential customers a special deal, create limited-time offers. Create a printable coupon that you can share on social media and only offer it for 24 hours.
• Make ads easy to find
When it comes to internet marketing, big companies understand that easy access is key. Many large corporations spend millions of dollars trying to get their website to rank high on Google. When customers are searching for your product, having a well-built website will help them find you easily.
Don’t try to create the next big internet marketing campaign, just remember that you need an easy way for customers to contact you or access information about your business.
Now that you have a few marketing tips from big businesses, try these three small business marketing lessons:
• Don’t hide your number
If you want customers to call you, don’t make them search for a phone number. Make it easy to find on your website and any print advertisements.
• Focus on one area of marketing
Big companies like Samsung spend a ton of money on multiple marketing campaigns at once, such as advertisements and product promotions. You’ll be more successful if you focus your efforts on one marketing campaign and really polish it before moving to the next.
• Keep track of your results
You can’t improve what you can’t measure. Make sure to keep track of your marketing efforts and the results they produce. This way you’ll know what works so you can do it again.
You don’t need to spend millions of dollars on complicated marketing campaigns in order to build a successful business. By following these easy tips, you can find success with small-budget marketing plans for your small business.