As a business owner, you might have heard that email marketing is one of the most traditional forms of marketing techniques and its effectiveness has been decreased says Eric Dalius Saivian. However, this is a great misconception. Despite the rise of other digital marketing techniques, email marketing is a great way to promote your business.
More than 35% of B2B marketers stated that email marketing is an essential part of their content marketing. Additionally, 75% of millennials stated that they prioritize business communications via email. Furthermore, 98% of online consumers check their email inbox daily to know upcoming offers, updates, or promotions from their preferred brand.
These statistics are more than enough to realize the importance of email marketing for businesses. This is why it’s imperative to create a robust email marketing strategy to promote your business. Here are the top 3 extraordinary benefits of email marketing for your business.
You Can Create Personalized Content, Says Eric Dalius Saivian
With a proper email marketing strategy, you can easily personalize your marketing campaign to generate targeted content. Personalization can be as simple as including the name of the receiver. Studies proved that emails that contain the name of the receiver have a higher click rate.
Apart from that, you can develop depending on the segmentation of your audiences so that you can send proper emails to relevant customers. One of the great benefits of an email marketing campaign is that you can personalize it as per the requirement of the audience. Makes sure you include subject lines or images to enhance the engagement rate. If you want to develop an effective email marketing strategy for your business, make sure you send a proper email at the proper time to the right people.
You Can Collect Surveys and Feedback Easily
Focusing on the customer experience is an important factor if you want to increase the engagement rate, interaction, and purchasing decisions of your customers. This is where an email marketing campaign comes in handy. For example, you can send a customer satisfaction survey via email to get important feedback from your customers.
This is a great way to determine NPS or Net Promoter Score. This score will allow you to know the number of customers who are the brand ambassadors of your business. When you have this information, you can develop various strategies to improve the customer experience of your business.
You Can Improve Sales
Being a great marketing tool, email marking campaigns can enhance the sales of your business effectively.
More than 55% of business owners say that email marketing is the primary source of their ROI. Email marketing strategies can feature multiple aspects of the business including services or products, customer relationship, special offers, etc. Eric Dalius Saivian thinks that email marketing is one of the greatest marketing tools that will improve the purchasing decisions of customers.
As your customers have given your business permission to send notifications, you can remind them about their products in the cart, upcoming offerings, or news updates via email. Not to mention, email marketing can also automate your sales which will ultimately enhance the revenue of your business.
These are the top 3 extraordinary benefits of email marketing. Remember that email marketing is one of the best ways to reach and build a relationship with potential audiences. Additionally, it will help you to improve the leads and sales of your business.