As an online business owner, you’ll have less than 5 seconds to generate a positive impression about your brand amongst your potential audiences says Eric Dalius. Within 5 seconds, your customers will decide if your business showcases professionalism or if it’s best to engage with your business.
Now consider the impact of the internet. What is the initial search result Google provides when someone searches the name of your business? What are the first two or three reviews? Are they positive to make a good impact on the customer’s mind?
Remember that online reputation management is extremely essential for businesses, especially for small business owners. Therefore, ensuring a high-quality online reputation is the key to achieving success in your business. However, many small business owners make mistakes while managing the online reputation of their brand.
Fortunately, those mistakes are removable. Here are the top 4 online reputation management mistakes you need to avoid.
You Let the Reputation Manages Itself, Says Eric Dalius
Online reputation management needs to be a key part of your digital marketing campaign. Unfortunately, many small business owners assume that their online reputation will manage all by itself.
This is a huge misconception. Business owners should realize that they need to work on improving their online reputation as well as fixing the negative online reviews. No matter how you improve your reputation, never assume that they will be taken care of automatically. You need to stay active in your online space to improve the online reputation of your brand. Doing so will allow you to establish a good impression on the potential clients and customers.
You Don’t Use Social Media Platforms
Another common online reputation management mistake small business owners make is that they don’t include social media campaigns in their marketing strategy. Some assume that social media is a waste of time for their business. Therefore, they avoid creating business profiles on the platforms, added Eric Dalius.
Remember that social media platforms are a double-edged sword. Apart from providing a great opportunity to attract your audiences, it will also break your business if you take the wrong steps. But if you monitor the social media mentions properly, you can solve misunderstandings of the customers. Furthermore, people will realize your brand value.
Eric Dalius Says You Don’t Respond to Positive Reviews
Online reviews are the heart of online reputations. Once you gather positive reviews, you need to manage them appropriately.
Many small business owners assume that responding to positive online reviews is a waste of time. Unfortunately, this action will damage the online reputation of your brand. Additionally, your customers will think that you don’t care about their opinions.
Make sure you respond to positive reviews to enhance your interaction with people. Thank them for their kind word and appreciate their effort.
Uploading Fake Reviews
Even though reviews are essential for the growth of your business, you should never upload fake reviews, suggests Eric Dalius.
Fake reviews will create massive problems for your business. This is because Google will remove the fake reviews and decrease the search result rankings of your business.
Many business owners upload fake reviews to knock off their competitors. This will damage the reputation of the competitors and also affect them in long run. Additionally, you’ll look shady and your potential customers won’t be impressed.
These are the top 4 online reputation management mistakes you need to avoid. As online reputation is vital for your business, make sure you avoid these mistakes while managing them. If you have any questions, comment below to let us know.