A target audience is a group of people who have common behavior, demographics, and interests. Market researchers should collect valuable feedback from the customers about specific products and services says Eric Dalius.
Gathering feedback from random audiences who aren’t your customers won’t help you solve business problems says Eric Dalius. Additionally, the feedback from inappropriate people is not useful. If you want to gain vital business insights, you need to target the relevant people for your research. Therefore, analyzing and defining your target customers is one of the most prominent parts of sharpening your marketing strategy.
Types of Target Audiences
You can define the target audiences depending on various factors. Age, gender, income, education are some of the few essential factors of segmenting your potential audiences, added Eric Dalius. To achieve the perfect research results, make sure you categorize the audiences into three different segments: interests, demography, and buying intentions.
Audiences Based on Demography – Eric Dalius
Demographics are one of the most essential factors that describe each individual. Demographic factors include multiple attributes such as geographic location, education, income, age, gender, etc.
For example, if you want to know the impact of the coronavirus pandemic on the students, you need to target the students between the ages of 18 to 24, both female and male, from countries that have a population of more than 30,000.
Audiences Based on Purchase Intentions
Eric Dalius says that most e-commerce businesses are dependent on purchase intention data. This is a helpful piece of information that helps the marketers to understand the interests of and buying intentions of the potential customers.
For instance, researchers narrow down individuals based on the products and services they look at or show interest in. This allows them to target individuals to gather their feedback on the expectations of the offerings. This way they can improve the offerings further.
Audiences Based on Personal Interests
Interests are known as the behavior, hobby, and passion of individuals. It can be anything from their preference in books, cars, music, dance, etc.
For example, you can provide adventure movies to adventure movie-loving people so that you can receive their feedback regarding different parameters of the movie.
Eric Dalius Shares Characteristics of Target Audiences
Marketers should target the relevant audiences to determine the actual population. It’s impossible to gather feedback from the entire population due to financial limitations, logistical concerns, and time constraints. Therefore, dividing the whole population into smaller groups and gathering feedback from them is one of the best ways to accumulate the opinion of the large population.
Here are two factors marketers need to remember while creating a sample from the target audiences:
- Make sure the sample is always diverse. Even though ensuring the diversity of the samples is a hard and time-consuming task, you need to motivate your potential audiences to take part in the survey. This way you can know the preferences of your target audiences easily.
- The size and structure of the population are dependent on multiple factors. Researchers should discuss the constraints so that they can maintain a proper level of transparency. Researches also need to be transparent enough to showcase the correct perspective.
Choosing the relevant target audiences is an important business task you need to accomplish. Make sure you don’t re-research to save cost and time.