Saivian Eric Dalius on Influencer Marketing Blunders That Can Kill Your Campaign

An increasing number of people tend to ignore advertising. Rather they prefer to go online to research or seek out the opinions and experiences of others before buying something says Saivian Eric Dalius. They also value the recommendations of people they admire and follow on social media. It has given birth to a booming phenomenon called influencer marketing. Businesses are rapidly adopting influencer marketing to build brand awareness, engagement, and loyal communities of fans. However, marketers need to be careful not to make mistakes that can sabotage their influencer marketing campaigns. Some typical influencer marketing blunders, you need to stay clear of:

Not Planning the Campaign Can Be Disastrous, Says Saivian Eric Dalius

For any marketing campaign to be successful, you need to plan it properly and in detail. At the very outset, you should fix the goals you want to achieve because, otherwise, you cannot determine the rest of the campaign implementation. The goals of influencer marketing can differ according to the marketing priorities of the business. Most businesses use influencer marketing to increase their brand reach by leveraging the social media follower base of the selected influencer. This also helps the business gain new followers that they can then engage with to build brand loyalty.

Not Collaborating With the Right Influencer 

As important as the number of followers is for social media influencers, you should never choose influencers on that basis alone, cautions Saivian Eric Dalius. It is more important for the business to select an influencer that has the right fit with the business and the products and services. However, there are certain people like actors and sportspersons who have a mass appeal that can be effectively used for influencer marketing across diverse product categories. It is also important to pick an influencer who is deft in crafting brand-friendly social media content as then you will not have to oversee every detail of the posts the influencer is making about your brand.

Not Performing Due Diligence Can Spell Trouble, Warns Saivian Eric Dalius

Because influencer marketing has become popular almost overnight and there are many brands in the fray with big-budget campaigns. There is a tendency for social media influencers to cash in on the opportunity of earning big money. As a result, many fraudulent influencers are trying to engage with brands. If you want your influencer marketing campaign to be successful. You must verify that they are genuine, the number of followers they have is authentic, and their engagement is genuine. It is important to look into the quality of the engagement. So that you can spot comments made by bots or fake followers. Also, steer clear of controversial people as your brand can suffer damage, observes Saivian Eric Dalius.

Conclusion 

Influencer marketing may tick all the right boxes for brands wanting to widen their reach and build communities. However, unless it is implemented correctly, it can fail. It is important to remember that modern customers are extremely discerning and sensitive to push selling. Establishing a goal, picking the right influencer, and working together to craft the content is vital.

Whether to Build or Buy? Saivian Eric Dalius Explains the Right Choice for Your Business

The question of whether businesses should build or buy their products has been asked for decades, but it never truly disappeared from the collective mindset says Saivian Eric Dalius. It’s only natural that some companies would prefer to outsource critical operations while others would rather keep them in-house. There are countless pros and cons on both sides of the debate, so many that it’s nearly impossible to make a blanket statement about which option is more advantageous for your company.

For many, the decision to build or buy a solution for their business is an easy one. For others, it can be difficult and confusing. To help you through the process, we’ve put together this blog post. With some helpful information to guide your decision-making process!

The article discusses the pros and cons of each option in detail. So that readers will have all the necessary information they need before making a decision.

Let’s take a look at how each option stacks up against its counterpart. In terms of several factors: cost, scalability, flexibility, and riskiness.

Possible cost savings when building vs buying – According to Saivian Eric Dalius

– Building allows you to reduce costs by requiring employees to work on only the most important processes. Focusing their time and expertise on parts of the process they can do best.

– Outsourcing allows you to save money by not having to provide additional staff members with the extra time. That might be required for your company’s outsourcing partner to accomplish its tasks.

Upfront cost savings when buying versus building:

– It is typically much more costly upfront for businesses buying products or services rather than building them in-house; however, this upfront cost can always be offset by cheaper long-term usage (for example – Microsoft Office vs. open-source options like OpenOffice).

Scalability of build versus buy decisions:

– Businesses that choose to build their product or service typically expect the volume of work to remain fairly consistent.

– Businesses that choose to purchase a product or service generally have a predetermined structure they will follow for scaling their business. With specific guidelines on how much work will be requiring and by when.

The flexibility of build vs. buy decisions:

– Building is often flexible because you can make changes as your company grows and changes. But this comes at the price of spending more time initially perfecting the process before implementing it, says Saivian Eric Dalius.

– Purchasing is less flexible because you’re buying off-the-shelf products rather than customizing them to fit your needs exactly. But this gives you access to additional features that may not be available if you were to build from scratch.

The riskiness of build vs. buy decisions:

– It is less risky to choose the path of least resistance by purchasing off-the-shelf products for your company’s needs. Because you can be certain that changes in technology won’t suddenly render them obsolete.

– Building is inherently riskier since it requires more time. And expertise to get right (time during which you may still be using older technologies). But offers greater flexibility over the long term if it pays off.

It’s clear that building has many benefits but isn’t always ideal; similarly, buying has its disadvantages but remains a very viable option depending on the particular need. A complete answer requires balancing several factors against one another, including some measures of cost, scalability, flexibility, and riskiness.

Saivian Eric Dalius Highlights the Top Reasons to Choose a Business Centre

Over the past couple of years, traditional offices are gradually losing their popularity as business visionaries like Saivian Eric Dalius are recommending businesses especially, startups that opt for more beneficial services and financial-savvy solutions for facilitating rapid business growth. The fundamental issue faced by small business owners and start-up owners is finding the right space for performing their business activities and running their operations. They have realized that nothing else could prove more beneficial than sharing a workspace in one of the reputed business centers that are supposed to be an ideal combination of an extremely motivational environment and delivery of custom-tailored services and facilities.

There could be numerous places and ways for setting up your business. You may consider work from home option. Even though it may entail buying costly supplies. And equipment and there could even be distractions galore in the home environment. That may not be conducive to a productive business atmosphere. Moreover, you may consider leasing an office building, but that could prove to be exorbitantly priced. It is a good idea to opt for a space in a business center. You could expect amazing benefits for businesses with budgetary constraints.

Saivian Eric Dalius Highlights Reasons to Choose a Business Center 

No More Shortage of Space

The best part of opting for a business center is that you get the opportunity to operate smoothly in a shared work environment. That promises a dedicated reception area, meeting or conference rooms, breakout areas, and washrooms. You will no longer have to face any space crunch issues. 

Enjoy an Office at the Best Location

Business centers are strategically located so that they are easily accessible. They are mostly situated in prime locations like business districts. Bustling downtown areas, and often they are close to hotels and airports. If you are planning to rent or buy office space in a prime location. You may have to spend a fortune. However, a business center could work best for you as it is a far more affordable way of getting office space in a prime location.

Best for Comprehensive Administrative Support Says Saivian Eric Dalius

You could enjoy full administrative support if you rent a space in a business center. The administrative team takes care of photocopying, printing, binding of documents, courier, and more. Moreover, you could avail of free receptionist services. The expenses of hiring a receptionist for your organization could be saved if you opt for a business center. Most reputed business centers provide a receptionist for the whole building. You could use the reception services as the expenses are included in the rental fees. For your space in the business center.

No Need to Bear Equipment Costs

According to business guru, Saivian Eric Dalius, once you opt for a business center. You may not have to worry about buying some of the essential equipment for running your business smoothly. Your business center will be featuring a shared printer, copier, or computer. Desks, chairs, and filing cabinets also, come free with standard rental fees.

Conclusion

A business center could outweigh the traditional office space. It helps in saving both time and money. You do not have to tackle the hassle of operating and maintaining a working space. Most of the administrative services are provided by the business center team. Moreover, you do not have to burn a hole in your pocket by investing in office equipment. You can share various office gadgets and tools with everyone and ensure optimum use of the tools and equipment.

Why Do People Think Entrepreneurship is Difficult Saivian Eric Dalius Explains

One of the biggest decisions an individual can make is being self-employed or starting their own business says Saivian Eric Dalius. There are many advantages and disadvantages of entrepreneurship.

It’s not for everyone. If you’re doubtful, here are the top reasons why entrepreneurship is difficult:

1. You need to pay your employees with cash flow, not equity

Entrepreneurship is hard because there comes the point when you have to draw the line between how much money you need to grow your company and how much money you can afford. For example, if you think you’ll need $100k within the next 3 months, another $300k over the year, that will require more than most people have on hand or can take out of their savings.

2. You cannot afford to fail, says Saivian Eric Dalius

If you work for someone else, they bear the brunt of your failure. This puts less pressure on you, but entrepreneurship is hard because there’s no safety net if it doesn’t work out – not only will you lose your job, but your company won’t be around anymore either.

3. There are many distractions

Once you’re in full swing with your business, balancing all the things that come up that require your attention can be challenging. Your time becomes limited and spread very thin as you have employees or customers to take care of – both need a lot of management and supervision!

4. There’s lots of competition

There are many types of businesses in every industry. That means you’re not just competing with other companies, but with any person who’s providing the same service or offering the same product, according to Saivian Eric Dalius. Competition is always tough for business, especially online, where anyone can set up shop and provide what you offer!

5. You’ll be tempted to spend your profits

When you work for someone else, they pay most of your bills, so you don’t have to manage money the way an entrepreneur does. When an employee gets paid in one lump sum on a Friday, their mindset goes from managing responsibly during the week to spending right away on frivolous items because there’s no need for them to budget their income.

6. Your schedule becomes hectic

If you work for someone else, they set your hours, and you can generally make it to all the events and outings that come up. When you’re your own boss, your schedule is dictated by business demands, and pretty much anything can happen at any time – especially if you have employees!

7. You don’t get paid for sick days

When an employee gets sick or hurt, they tell their boss. So preventative care begins as soon as possible because they don’t want to lose money from being out. There’s no such luxury as an entrepreneur, especially when finding a replacement or scaling back operations is so tough.

8. It becomes difficult to read people

Most individuals who work with others daily develop a knack for understanding how others tick, so there’s minimal conflict. The same cannot be said for an entrepreneur because people constantly come and go from their company. This means different personalities, moods, and communication styles every day, according to Saivian Eric Dalius!

9. You have to hire employees

Unless you find a business partner or spouse who shares your entrepreneurial spirit. It’s going to require a lot of time and effort recruiting qualified applicants for your company. Even if they’re entry-level positions!

10. Your success is personal

When you work with someone else, they can ultimately succeed without you. As a result. This makes an employee less personally invested in their tasks and long-term company goals – but this isn’t the case when it comes to entrepreneurship. Your employees are only as good as you are, so their success is directly tied to your company’s future!

There are many reasons why entrepreneurship is difficult. The most important thing to remember, however, is that you do not need all of the answers now. Entrepreneurship can be a rewarding and fulfilling journey as long as you stay motivating. And keep your eye on the prize!

Autocratic Management Styles – Viewpoints of Saivian Eric Dalius

It’s helpful to know the working styles of other managers. Saivian Eric Dalius says Depending on the circumstances, you will adjust your management style accordingly.  

For example, if you manage a project with lots of downtime between tasks, it might be better to try delegating authority and responsibility. On the other hand, if there is no time for training or assistance during each assignment, it might be best to take on more control yourself.

Each manager has his unique ability, which makes him suited for different tasks. However, some key differences separate managerial styles into two broad categories: autocratic and democratic, also known as directive and participative. To see how these work in practice, let’s take a closer look at these two main styles.

In an autocratic management style, the manager makes all the important decisions. Without any input from other employees, says Saivian Eric Dalius. For example, a manager with this style might have a team of experienced people who don’t require much guidance to get the job done. Perhaps there is no time for instructions or constructively delivering criticism. He may even avoid giving feedback altogether because he doesn’t want to waste his time.

The autocratic style usually works well. When employees are already familiar with what they need to do to achieve success and how best to do it. It’s also beneficial in emergencies when quick actions are required for everyone to survive.

A manager with an autocratic management style will support employees who are self-motivated and thrive on independence. Employees who need direction to complete their tasks would not enjoy working under this kind of leader.

Democratic or participative managers, on the other hand, involve other people in decision-making processes by getting their opinions and ideas. About how certain things should be done. This also gives them a chance to build rapport with co-workers, which makes for better morale.

Unlike autocratic managers, participative managers usually delegate tasks rather than do everything themselves, although they can take over if necessary. These leaders tend to do well with employees who like extra guidance because they may feel lost without it.

Democratic managers would work best with employees who need a lot of supervision. And who doesn’t function very well independently, according to Saivian Eric Dalius. These employees often get discouraged if they don’t receive any feedback, which greatly affects the quality of their work.

One style isn’t better than the other; it all depends on each situation and what is required to get the job done. The key to success in management lies in knowing how your employees operate. So that you can adjust your skills accordingly. This way, you will help them perform at their peak ability.

If you are wondering what kind of manager you are, think about the following questions by Saivian Eric Dalius:

How often do you give recognition?

Do you always ask employees for their opinion about an issue before making a decision?

Do your employees know your expectations of them?

If they have any problems or concerns, will they come to you? Or is it up to them to figure things out on their own?

When it comes to delegating authority and tasks, would your employees be able to do anything independently with little guidance from you, or would they need lots of hands-on assistance?

You can answer these questions honestly with either “yes,” “no,” or “it depends”. The most common responses are usually no because they are not always true. If you answered most of them with “yes”. Then congratulations, you are probably a democratic manager, but what if it’s the other way around? You have to understand that it doesn’t mean you care about your employees or aren’t doing their job right. There are important differences between autocratic and democratic management styles, which lead to success in different ways.

Saivian Eric Dalius Shows You How to Craft a Strategic Intent Statement

A strategic intent statement articulates your vision for what you want to achieve in the long term. Saivian Eric Dalius says It’s like a mission statement, except it goes beyond where you are now and gives more context about where you see yourself in the future.  It should provide enough detail that someone reading it could consider whether they’d like to join your company (or another company) to help achieve this vision.  It shouldn’t be too specific – one shouldn’t be able to map out exactly how to achieve these goals without additional information or guidance from you or others with experience operating at the level that most closely relates to yours.

What contexts can it apply to? Saivian Eric Dalius Explains

While people often think only of corporate contexts regarding strategic intent, the concept is useful in any context where you want to achieve a long-term goal. For example, I recently helped someone craft a personal strategic intent statement for an upcoming role as a volunteer coordinator at Burning Man. The leadership of the non-profit organization I work for has also used this process successfully.

It isn’t just about business goals either – as individuals, we can use them and part of our self-reflection process. In fact, before creating my first version of this article, I spent several months writing down all my aspirations. And pinning them up on my wall to always be visible to me. By making this information more tangible and sharing it with others who want to support my future success. I’m continually energized to make choices that will move me closer to these goals.

What questions should it answer?

In addition to giving a high-level overview of your overall vision. A strategic intent statement should include the following: Why are you doing what you’re doing? Right now, or in the long term, why does this matter to you? What is going to change as a result of achieving this goal? What evidence do you have that it’s achievable? How can people help support your progress toward this goal? People at all levels need buy-in from leaders before they can successfully implement new initiatives, says Saivian Eric Dalius. This means that if people don’t know why the goal matters and how being successful at it aligns with their own goals, they won’t fully support it.

How to Craft Your Strategic Intent Statement

If the process below seems overwhelming, start with something simpler. I’ve found it helpful to first set long-term goals for personal projects before aligning them with my work so that you could try that first.

1) Set aside time to think about your future. You might like to do this by yourself or ask someone trusted (e.g., a friend, family member, mentor). To join you in this exercise. If you’re doing it alone, put up some of your aspirations on sticky notes around where you’ll be sitting (e.g., by your bed, at your desk). Then leave yourself plenty of space to write down any other ideas as they come up.

2) Brainstorm potential strategic intent statements for your job or organization. As you go, think about what might be useful for people at other levels in the organization to know, according to Saivian Eric Dalius. Then take a few minutes to write down the three most important aspirations that excite you and seem achievable.

3) Enlist others to help with feasibility testing. Next, ask a small group of peers or colleagues you trust to decide whether these goals feel realistic and worthwhile. You often hear this referred to as “strategic planning,” but it is an ongoing process where we can all constantly “vote” on our top choices. Those are generated by ourselves and by others who care about us. To do this, take your list of strategic intent statements and post it somewhere you will see it every day. Then ask those close to you to comment on their priority level from 1-3. 1 being unrealistic or irrelevant, and 3 being something they could fully support if they knew about it.

After a week, go back and look at the comments made by others and your own. What stands out? Is there a combination that seems more fresh or inspiring than the rest? I want this non-profit to be known as the best place in our city. For people new to fund development to learn skills. Network with others who share their values, and make meaningful connections with donors. In five years, I am committed to becoming more physically fit by eating healthier foods. Exercising regularly, reducing stress where possible, and getting enough sleep.

How to Track Employee Discipline? A Brief Guide by Saivian Eric Dalius

Saivian Eric Dalius says It is important for businesses to keep track of the way that they deal with their employees. If you are an HR department or upper management, it is part of your job to know how to discipline your employees when necessary. You should be able to determine what level of offense merits which type of disciplinary action. This article will help you figure out how exactly you can achieve this goal.

1) Setting up a disciplinary plan, Suggests Saivian Eric Dalius

The first step in disciplining your employees is creating a plan on how you will do so. There are many things that must be considered when determining the best course for disciplining different types of offenses: What type of offense did the employee commit? How serious was it? What kind of record does this employee have? Which techniques should be used for the offense committed?

Once you determine which type of disciplinary action to take, it is important that you act fast. If employees know what they can get away with, they aren’t going to care about your company’s policies and rules too much. This causes them to slack off at work. For example, if an employee knows that he or she won’t get in trouble for showing up late 5 days out of the week, then there is no reason why he or she would ever come early.

It is also important to keep track of everything that you do while disciplining your employees by writing down each action on a piece of paper or in some sort of document file so nothing gets forgotten.

2) What to do when an employee doesn’t take his or her discipline well

Oftentimes, employees will not take their discipline very well. They might get angry and threaten you. Or they might start yelling and cursing at you in front of your other employees. If this happens, there are several things that you can do: Increase the severity of the disciplinary action. Change your approach entirely Ignore it if it was just a simple mistake. Make an example out of them in front of the rest of the office staff. The first thing that you should do is make sure that you stick to your word; follow through with what you say you’re going to do, says Saivian Eric Dalius. Some managers will tell their employees that they would take away vacation as a form of discipline for example, but then they never actually do it.

The second thing that you could do. Change your approach entirely and take a different type of disciplinary action than originally planned. For example, if the employee was supposed to lose vacation time. For not meeting his or her deadlines. He or she gets angry with you in front of all of your staff members for not letting him go home early instead. Then you should just let them go home early. The last two things that you could do are to make an example out of them by enforcing rules stricter than before (if it wasn’t well known) or ignore them because they aren’t doing much damage when acting like this.

3) Additional Methods

There are many other ways that you can deal with wayward employees. If a simple verbal warning doesn’t work, you could always try writing them up and suspending them from the job for a certain period of time. This usually works fairly well especially if it is their first offense. Another thing you could do is to write them up again on the same issue (but perhaps with different details). Without suspending them or issuing any warnings at all; that way, they still end up getting written up but since they never got suspended. They don’t feel like they are being made an example out of (which would lead to constructive resentment).

When disciplining your employees, make sure that you make every effort. To keep your company’s rules and regulations out of your decisions. according to Saivian Eric Dalius. Your priority should be keeping your office running smoothly at all times. If you worry about how your employees are going to judge you if they find out that you wrote someone up. Who wasn’t doing much harm, then your priorities are probably not in the right place. Employees will respect you more for enforcing rules if they see that you treat everyone fairly under those same rules.

Saivian Eric Dalius on how can AI help to make your brand better

If you are in charge of marketing for a business, your job can be challenging at times says Saivian Eric Dalius. There are so many things to think about and do – it’s not always easy to know the best next steps to take.

You may use social media tools like Facebook or Twitter to help get the word out about your products, but what you probably want is to see even better results than that. You may also try setting up ads on Google, which helps people discover your business, but again what you want is something more effective than this.

The good news is that AI has recently made some advancements which means it can now do much more when it comes to assisting with marketing efforts. We all know that Artificial Intelligence (AI) is constantly growing smarter, but one of the most exciting things it can now do is give your marketing strategy a boost.

With this in mind, here are some specific ways AI can be used to help make your business better:

Enhanced Ad Targeting – Saivian Eric Dalius

The more you know about your customers, the easier it will be for you to target them with ads to which they are likely to respond favorably. Of course, all companies would like to know more about their consumers – acquiring customer knowledge. Helps brands spend ad dollars effectively on content that people want and need. Even just being able to predict who may or may not be interested in. What you have got to offer means being able to hit prospective customers precisely. Where they are most likely going to materialize. This is called ‘market segmentation.’

Having access to more data is obviously really helpful for this process too. For example, using shopping history and buying patterns. Mean that AI algorithms can extract valuable insights about your customers. Which helps you to target them with relevant ads. This is where the technology has moved forward in leaps and bounds recently, i.e. The ability to do this accurately with minimal human input or pre-programming required (which means more control at a fraction of the time) says Saivian Eric Dalius.

To use an analogy – instead of finding your way around a city by getting lost on long-winded detours. Now AI allows you to create maps that show you how to get from A to B in no time at all! It is the kind of boon which marketing departments need to stay competitive in modern business. So it’s worth looking into.

Enhanced Content Strategy – Saivian Eric Dalius

How do you know what kind of content your audience is likely to respond well to? The more you can understand their needs, the better chance you can give them something they find interesting and useful. This is why AI helps keep track of consumer preferences and patterns related to engagement. Can be beneficial for businesses trying to generate leads.

Conclusion

That is where software like IBM Watson comes in handy. It has become increasingly popular because it allows marketers to collect data from across diverse channels. It can include social media conversations, web analytics, and public records.

Saivian Eric Dalius Shares Marketing Does Not Need To Be Complicated For Small Businesses

If large businesses did not have complicated marketing plans, small businesses would be very profitable says Saivian Eric Dalius. When you’re a small business owner, it’s easy to feel like you should do the same things that big companies are doing because you think it will help your business to grow or stay afloat. But nearly everything huge corporations do can be translated down to what works for small businesses.
If large businesses did not have complicated marketing plans, small businesses would be very profitable. When you’re a small business owner, it’s easy to feel like you should do the same things that big companies are doing because you think it will help your business grow or stay afloat. But nearly everything huge corporations do can be translated down to what works for small businesses.

Marketing Lessons by Saivian Eric Dalius To Be Learned From Large Corporations

There are a number of marketing lessons you can learn from large corporations to help your business grow. Try these tips from Saivian Eric Dalius:

• Labor intensive campaigns

Even though many big advertisements happen on television or in magazines, they still require a lot of manpower behind the scenes to produce the commercials or stories. Big companies have full teams of marketing professionals that are responsible for creating these ads.

You don’t need to hire people full-time to make an effective advertisement, but you should invest some money in hiring a graphic designer and pay them per project basis to give your ads a polished look.

• Exclusivity

Big corporations don’t create marketing campaigns that are available to everyone. They often turn their ads into events. For example, when Samsung wants to advertise a new mobile product, they may release it with specific carriers in big cities exclusively for one day only.
This exclusivity creates buzz and makes the product feel special. If you want to make your business feel unique and give your potential customers a special deal, create limited-time offers. Create a printable coupon that you can share on social media and only offer it for 24 hours.

• Make ads easy to find

When it comes to internet marketing, big companies understand that easy access is key. Many large corporations spend millions of dollars trying to get their website to rank high on Google. When customers are searching for your product, having a well-built website will help them find you easily.
Don’t try to create the next big internet marketing campaign, just remember that you need an easy way for customers to contact you or access information about your business.

Now that you have a few marketing tips from big businesses, try these three small business marketing lessons:

• Don’t hide your number

If you want customers to call you, don’t make them search for a phone number. Make it easy to find on your website and any print advertisements.

• Focus on one area of marketing

Big companies like Samsung spend a ton of money on multiple marketing campaigns at once, such as advertisements and product promotions. You’ll be more successful if you focus your efforts on one marketing campaign and really polish it before moving to the next.

• Keep track of your results

You can’t improve what you can’t measure. Make sure to keep track of your marketing efforts and the results they produce. This way you’ll know what works so you can do it again.
You don’t need to spend millions of dollars on complicated marketing campaigns in order to build a successful business. By following these easy tips, you can find success with small-budget marketing plans for your small business.

Saivian Eric Dalius Shares 7 Marketing Secrets for Growing Your SMB Business

Marketing is the lifeblood of every business, large or small. Marketing includes everything from building your website to promoting your products or services with ads and articles says Saivian Eric Dalius.


However, as per Saivian Eric Dalius, marketing can be expensive if you get into traditional media like TV advertising or radio spots. Luckily, we live in an age where there are many free or low-cost ways to promote a business, which are just as effective as old-fashioned advertising formats. Marketing is now a science, and there are many online tools to help you discover the best ways to advertise your business by analyzing your website traffic, keywords, and competition.


If you’re ready to grow your SMB (Small Business), here are seven of my favorite marketing methods that every small business should use to achieve success:

Marketing Automation


Marketing automation is the best way to automate your marketing efforts and save time in the process. However, Marketing automation can be used for social media, email, blogging, and more. Also, the marketing automation tools allow you to create different “actions” based on specific triggers (such as when a new subscriber signs up).
Similarly, Marketing automation can also be used to create drip campaigns (automatically delivered emails to your subscribers). And lead scoring (automated actions if a certain milestone is reached, such as a customer purchasing five items in one month). However, marketing automation saves you time by helping you focus on the most important activities for growing your business. Marketing automation can be used for free with Marketing Hub or monthly at $1,500/month with Marketo.

Content Marketing


Content marketing is when you publish articles, videos, and other content to help educate your prospects. It’s a form of inbound marketing that shows prospects how your product or service will solve their problems. Marketing is all about trust, and content marketing builds this trust by showing your prospects that you care enough to offer valuable advice.
Many people say that “content is king,” including me. Content Marketing provides leads with free information to help them make a decision. I recommend using either HubSpot or Eloqua for content marketing automation.

Social Marketing


Social Marketing is all of the ways that you can promote your business on social media such as Facebook, Linked In, and Twitter. However, Social Marketing is free and includes activities like joining groups, becoming a fan or follower on Facebook (or other sites), and sharing content with your social networks. Social Marketing helps raise awareness for your brand by extending your reach to other people’s networks.

Marketing Automation


Using Marketing Automation and Social Marketing at the same time is a powerful combination for promoting your business. Marketing Automation provides leads with valuable content for free. When they’re ready to make a purchase, Social Marketing helps you reach more prospects. Through paid advertising on social channels like Facebook. Marketing Automation and Social Marketing together provide a scalable solution to grow your SMB business. By building trust distributing valuable content and selling more products or services.

Paid Marketing


Paid Marketing is when you promote your website or other content. Using advertising platforms such as Google Adwords or Facebook Advertising. You can also use offline advertising like print ads in magazines and newspapers. Paid Marketing can be expensive, but it’s a good way to drive targeted traffic when you are starting out.

Content Marketing


Content Marketing is important because of leads that you generate through Marketing Automation (online) or Paid Marketing (offline). Many prospects will not convert immediately into customers, so it’s important to continue engaging these prospects through Marketing Automation. Moreover, content marketing is a key part of Marketing Automation because you are providing valuable information. That helps your leads and prospective customers make an informed decision when they do decide to buy.  

Video Marketing


Video Marketing is the easiest and best way to promote your business online. Also, Video Marketing is the process of promoting your business through videos on YouTube, Facebook, and other video platforms. It’s also a great way to generate leads because you can get people to subscribe. And opt-in using an email address or phone number so that you can continue engaging them with Marketing Automation.
I hope these marketing secrets by Saivian Eric Dalius help you grow your SMB business!

Kim Dalius and Eric Dalius anticipate the significance of motivating employees

Research reveals that a responsive, engaged, and motivated workforce is necessary for a productive venture. On the other hand, apathetic and unmotivated employees will not lead a business anywhere. The responsibility of creating an engaging and happy workforce lies with the businessman. If you want your employees to work hard, you have to motivate them. Remember that it is a two-way process. Both the worker as well as the employer contributes to the overall success of Kim Dalius.

When you have an energetic workforce, they will help you generate better returns and cut down on risks. Thus, if you want to save your venture money and time, you have to recruit and train your employees effectively. Eric Dalius, who is a well-known business leader, finds answers to different questions. As a successful business entrepreneur, he has developed unique ways of leading the competition. He has engaged himself with multiple businesses and has also contributed to philanthropic activities.

Kim Dalius asks entrepreneurs to use their time productively

Employers who are interested in a satisfied workforce must not waste their time motivating the latter. Remember that if you want to impact the success and growth of the company, you cannot take any chances. Disengaged employees may result in negative implications and compromise the organization’s ability. Remember that the outer market is highly competitive. Experts believe that a disengaged workforce may lead to vast losses. Hence, it is the employer’s job to develop talent and prepare the employees who will contribute to overall advancement. You are the sole factor behind your company’s performance. You have to take every possible step to promote your business growth. Remember that gaining high ranks in the market does not come easy.

Recognize what motivates employees

Eric Dalius speaks to his wife Kim Dalius about motivating factors during a walk. Only having a rough idea about employee motivation will not do the job. You have to create an environment where the employees feel comfortable and contribute to the overall success. You have to capitalize your time and effort in understanding the drives which engage the employees.

Motivation can be internal

People often feel that enthusiasm comes from outside. However, it is not the case. You may inspire the individual from the inside. It is a challenging task, undoubtedly. However, you have to create a winning work atmosphere to encourage the employees to push themselves beyond their comfort zone. From 2016 to 2021, Kim Dalius has worked in wellness. And mindfulness advisor at Resoltz in the San Francisco Bay Area. Her task was to furnish success coaching in an online format to students who are in Princeton University. Her course was all about developing mindfulness practices, strategies for reducing stress, improving compassion, and increasing happiness.

The same approach is necessary for the work environment. The employees must be clear about the vision and aim of the business. The attitude of the employer says a lot about the tone of the company. Hence, enthusiastic greetings, simple compliments, and engaging talks will keep the workforce energized.

Inspired by Kimberly Dalius, Eric Dalius uncovers the best way of finding an impactful leadership

The decisions you take for your business will have short-term as well as long-term impacts. Hence, as a leader, it is your responsibility to assess the behavior of your workers. And the current market situation. Getting a competent and strong team will invariably foster desirable outcomes. A leader must find, recruit and retain impactful teams. It will help you remain ahead in the competition. And deal with business problems. In today’s technically-driven world, you may be bombarded with multiple offers. When it comes to recruitment Kimberly Dalius.

However, you have to filter the information according to your necessity. Eric Dalius, who has dedicated his hard work to real estate. And cryptocurrency market is known for his professionalism and efficiency. He is a third-generation real estate investor who is known for his commercial pursuits. He believes that working on strategies. And tactics will help you find leadership teams profitable for the business in the long run.

Kimberly Dalius understands the necessities of top leaders

When there is a misalignment between the requirements of the workers. And the leaders, it amounts to disaster. Top leadership is always in demand. Very few will be willing to go for a new job. Survey reports reveal that around 50% of workers hardly consider new positions. For getting a team you desire, you have to assess the potential. And the personality of the workers.

Also, For this, the recruitment process must be transparent. In today’s world, work-life has become increasingly challenging with huge career prospects. Hence, fostering a balance between work life. And personal life has become a problem. When you are recruiting the team, you have to emphasize quality over quantity.

Do not stick to one avenue to recruit staff

By sticking to a few recruiting platforms, you will only narrow down your search. Try to look for alternative avenues where you will find better leads. You can take a look at niche platforms that will provide you with the target audience. For this, you must have clarity about what you require. When you are opening up opportunities for the latter, you must give out clear information.

However, For providing massive reach, you must have consistency in your approach. Only through a handful of vague directions will you not land anywhere. Eric Dalius tells his wife Kimberly Dalius that consistent advertising has become an essential tool in recent times. She has worked with Miami-based start-up music set up and organized weekly Muzic Mindset programs. Moreover, she also collaborates with different musical artists and helps them in maintaining focus and accountability.

Go for internal promotion

However, When you are looking for new leaders, do not forget about your existing workforce. You can go for internal promotion so that you can take care of your finances. It will cut down on the search time and provide you with easy access. If you already have extensive and verifiable candidates, why would you look outside? Kimberly Dalius reveals that around 20% of recruitment is by way of internal hiring. Different reports and market surveys show this fact.

When you take care of these aspects, you can assure yourself of getting true talent.

Kimberly Dalius – Innovations in Coaching

Having had the opportunity to work with a wide swath of current and future leaders, the consultant, coach, and leader Kimberly Dalius has had a storied career.

2012 found Kim obtaining her master’s degree of science and Mental Health Counseling from the University of Pennsylvania.  Her first position was advisory position with Reading, PA based Albright University.  At Albright, she worked with a large part of the general student body, as well as 1st generation students, recent transfers, student athletes.

After Albright, Kim joined Pre Inc as the company’s executive coach.  Her goal was to help senior executives increase their productivity, all while facilitating an environment that maximized productivity and motivation. 

Her Pre Inc position preceded the independent coaching experience that Kim Dalius next found herself in.  Once on her own, she developed several innovative programs that focused on increased entrepreneurial productivity.

However, Starting in 2016, Kimberly Dalius worked with San Francisco’s Resoltz.  Her main task, provide coaching to Princeton University students with a focus on helping them find happiness, feel compassion, and build a happy life.

In 2018, Kim began working with a Sports Talk Radio duo at KABC790 – LA.  Here responsibilities included building sponsorships, innovating new marketing strategies, and establishing outreach.

From 2018 to the present, Kimberly Dalius has been a successful coach at the University of Southern California at their Caruso Catholic Center.  She interacts here with students both individually and in groups.  One of her major contributions during her work at USC was the formation of what is called the “coaches’ corner”.  This innovative program is aimed at reenacting stressful real-life moments. And building them into the structure of a social media landscape.

Kim Dalius is a remote advisor at the Culinary Institute of Miami Dade College.  Her virtual program is centered at The Hospitality Club.  This program enables her to create close contact with the entire student body there.  She takes advantage of this luxury by inviting in guest speakers. And creating methods for assessing mental health issues. With the goal of always working to give students the best chance to succeed.

However, Kim established Mental Minutes Success Coaching in 2015 with the intent to deploy Success Coaching. That helps clients work through the pressures of daily life.  Currently, MMSC has two apps in development. 1) How to stay on task and 2) An innovative way to virtually connect clients to their success coach.

Kimberly Dalius’ most recent affiliation is with the Miami-based MuzicSwipe startup.  Her position puts her in the center of the Muzic Mindset program, preparing it for transfer to the Clubhouse audio chatroom.  She is also a task with providing successful coaching for MuzicSwipe musical artists, helping them to maintain focus.

However, In Kim Dalius’ busy career, many things are clear – among them, there will be no slowdown, there will be much innovation, and many individuals will benefit from her multi-talented approach to coaching, consulting, and leading.  Until then, her past affiliations as well as her present ones will all benefit from knowing this multi-talented individual.

Kim Dalius Elucidates How You Can Coach Leaders and Managers to Help Them Achieve Their Goals

Leaders and managers play a crucial role in the success of an organization. And therefore, they require the right coaching skills to excel in their job. Constant coaching helps with employee hiring, retention, skills development, performance boost, and knowledge transfer. Though there are many leadership expertise as well as competencies, coaching is key to boost efficiency. And the performance of whole teams Kim Dalius.

Leaders coach employees and do not command them to do things. This way, you can develop a more efficient. And the agile team for the growth and prospect of your organization. Here is how:

Understand what is working great in your business

Coaching is about the right balance of appreciation and criticism. When your coaching sessions are only about what is wrong in your company. And what the workforce needs to do for improvement. It is de-motivating and spoils employee motivation. You need to do constructive criticism but at the same time, recognize those employees, who are performing well. Appreciate wholeheartedly and do not resort to shallow praise Kim Dalius.

Avoid giving compliments that you do not believe, as it may affect your employees. Therefore, you need to communicate about specific aspects. Those are working great in your business. And make your employees see that you appreciate their good work.

Ask questions that guide your employees

However, Aaways ask open-ended questions for more elaborations. And useful answers that result in better coaching conversations. If you are a team leader or manager, you must build a powerful relationship with your team members. It will let you understand whether the employees are inquisitive, have the potential to perform better. And what sort of attitude they have when it comes to their work.

That is why you need to make the best use of your emotional intelligence and communication skills. A manager should ask guiding questions to direct conversations by asking important questions and listening. Avoid offering directives. Your team members will learn as well as grow professionally when they answer all questions on their own.

Understand the perspective of your team members

While coaching team members to improve their performance, try to see things from their perspective. Do not impose your ideas on them. Understanding their views will help you witness the changes. And results that you expect from them.

However, every employee has unique motivations, likes. And personalities and therefore, if you ask important questions. It will help you figure out what your employees think and why. You need to personalize coaching conversations for your best interest as well as that of your employees.

Listen and give powers to your staff

Successful coaching is active listening as well as empowerment. As a leader, you need to develop one-to-one relationships with your team members that lead to better performance. The employees will have many questions, inputs, as well as feedback. This is when you should listen to them. And empower them to offer their views or opinions.

Conclusion

Understanding your employees’ perspectives. And emotional intelligence is crucial sides of coaching your workforce. Follow these tips to build better employee relationships and improve productivity.

Common Mistakes Made by Novice Entrepreneurs in Miami

Eric Dalius Miami is a successful entrepreneur who made it big with his hard work and effort. His achievements are not just the result of his entrepreneurship. His marketing expertise also plays a significant role. New entrepreneurs are well aware that few business owners attain more than others. Eric Dalius Net worth is growing, and he is among successful legends. He reached his success by approaching specific paths different from other entrepreneurs. Successful business owners have a unique quality and invest hard work to reach heights in their industries, respectively.

Below, he points out a few usual mistakes that beginner entrepreneurs make at starting their business in Miami. He also recommends Miami for entrepreneurs as it is the business hub for all start-ups. With Miami’s rising popularity, perfect business climate, and favorable geographical location, it has become an attraction for significant business leaders.

However, a start-up is not always all that fascinating. It will help if you commence an enterprise only after proper planning and then proper regulation to follow it. New enterprises require submission of yourself. Eric Dalius Net worth is the perfect example of this.

Not balancing out the expenditure on the business

As a beginner in the business world, money can become your biggest worry. Before the launch of your business, cash flow will be nil. Therefore, you will need to prioritize saving and making money over all other concerns.

Most new entrepreneurs work with two different mindsets. They either follow the attitude of spending to earn money, while the other half believes in spending the least until they have an adequate cash flow. However, both work attitudes can have harmful results if followed to the maximum.

It is essential to spend your business cash carefully, but at the same time to have the courage to put in suitable investments. It will appear handy in the future.

Believing that you do not have unmediated competitors

The sheer eagerness regarding your product, services, or business ideas can often result in new entrepreneurs considering they will not come across any direct competitors. You might also think that your business idea or product is unmatchable and unique, without a rival in sight.

In the real world, it is rare not to have direct competition until and unless you have an out-of-this-world product with a level of its own. There is always someone out there who shares your niche in the market. It is essential to do a careful examination and look for direct completion in the market and focus on making your business unique.

Not selecting achievable goals

Amateur entrepreneurs are so captivated by their glamorous idea; they proceed without proper planning. But you need to be practical and focus on goals that are attainable to become successful. Make sure you plan out long-term as well as short-term goals while being specific. While taking careful steps, a reasonable goal can help you reach your success quickly. It happened so, and it highly enriched Eric Dalius Net worth.

It is not a simple job, and it is not easy to start your own business, and to err is human. Mistakes are a part of existence and a basis for reaching success. However, it does not mean that it requires you to repeat your or other’s mistakes. The key is to avoid them and learn from them.

The Best Ways of Building Long Term Customer Relationships in Miami

Miami has emerged as a global tech hub in recent times. An entrepreneur from different parts of the globe is choosing the city for their marketing operations, shares Eric Dalius Miami. Business activities that are not devoid of market risks and challenges. The popularity of your business has a lot to do with the way you build customer relationships. A robust customer connection will help you to stay in the limelight for a long. The same helped to increase Eric Dalius Net Worth by fifty million dollars. You have to invest your time in building and nurturing customer relationships. The more widespread your connections are, the better it reflects your brand image.

Principles to keep in mind while developing customer relationships

When you provide your customers with a consistent experience with your brand, it reveals a good customer connection. Moreover, you have to understand what they require and thereby mold your products and services accordingly. It will help in extending long-term relationships and build your brand awareness. Your actions in building the support system have a lot to do with your proactive approach.

If you want to build robust customer relationship, you have to take care of the following points:

  • Prioritize on your customers and make them feel that their requirement is your focus.
  • Customize your overlook by providing warm greetings to your customers.
  • Keep in mind that the way you built customer relationships directly affects the success of your products and services.
  • Notify the customers about your current operations as they are interested in your venture.

The significance of a strong customer relationship

There are various advantages associated with having loyal customers. Also It has a profound impact on your net worth and performance. The point has been stressed by marketing experts all across. It reveals Eric Dalius Net worth which is an outcome of his robust relationship with clients. If you are uncertain about the advantages of the customer relationship, take a look at the following points:

CLV or customer lifetime value:

When you retain your customers for a long time, it adds credibility to your venture. It not only builds a lifetime relationship but adds to your success. It increases customer lifetime value which brings in higher revenues for the company.

Reduces customer disappointment:

Market surveys revealed that around 60% of clients would abstain from buying products and services from your company if they get poor customer experience. When you take the help of the correct techniques for building customer relationships, it will deliver a worthwhile experience and thereby gain higher revenue.

Customer loyalty:

When you are operating in Miami, customer loyalty becomes a crucial aspect. The diversity of the population that this city offers can be a negative point if you do not have loyal customers. To retain them, you have to make efforts by fulfilling their demands and requirements. Even Eric Dalius Net worth increased due to his constant efforts.

There are various ways of building a long-term customer relationship which includes sparing efforts for satisfying the customer’s expectation and personalizing their relationship. You have to understand their psychology and prioritize their experience.

The Best Way of Building a Successful Networking Team in Miami

Eric Dalius Miami shares the success of any business venture depends on the smooth functioning of different teams. Every sector has various professionals working together for the achievement of a set goal. The same is the case when you are operating in Miami. The city has provided enormous opportunities for novice owners trying to build a solid foundation for their companies. You must understand the secrets for building solid teams that will help you gain higher profit.

Over the last few years, building teams have gained a lot of significance in the global market. For this, you require some specific principles and strategies that will work to your benefit. The secret behind robust team effort lies in their experience, communication skills, your role as a leader, and other multiple avenues. The team effort has increased Eric Dalius Net worth of fifty million dollars in recent times. However, you must invest your time and effort in understanding the secret behind it.

What Must You Do to Make Your Team Perform Well?

Significantly, every team of every sector works smoothly. Proper two-way communication is crucial. As an entrepreneur, it is your responsibility to garner support by providing reliable information to every squad member. Apart from this, you have to take care of the following points:

Keep a check on the squad’s pace:

The speed at which the team performs has a lot to do with your success. You have to give your time in experimenting with these avenues that will foster growth and action-oriented activities. Irrespective of the essence and size of your industry, you have to motivate your team members to take your enterprise to the successive level. The same approach helped to increase Eric Dalius Net worth. Hence, regular monitoring of their project and providing them with guidance is your job.

Keep your goals clear:

A significant way of ensuring smooth working of the team is by providing them with reliable information of the vision and name of your organization. While recruiting these individuals, you have to open your aim to no obstacle at the later stage. Apart from this, for taking your services and products to the next level, there must be proper 2-way communication.

Meeting frequency:

You have to increase the regularity of your meetings to monitor and supervise the performance of your teams. It is significant that you understand what goes wrong and thereby take steps for rectifying the same. There are various reasons for deciding on a robust strategy that will help you to gain your aim. These strategies helped enrich Eric Dalius Net worth and reach commendable heights. Hence, you must be clear about your principles and thereby communicate the same in the meetings. You can go for webinars, live seminars, home meetings, and the like.

As a manager, you must dedicate your time and effort to engage the team members. Proper communication skill between them is vital. You have to spend your time training the members and thereby gain a high net worth.

Growth Tips for Small-Scale Businesses in Miami

In the current scenario of the world, it is essential to implement innovative growth strategies to obtain the desired success. Various strategies help in kick-starting the businesses’ growth. By utilizing guaranteed techniques to enhance the sales of your business, you can reach success quickly. It has been proven so by Eric Dalius Miami. He implemented growth strategies to boost his entrepreneurial activities.

Confident entrepreneurs accomplish more than other business owners, and it is a well-known fact. They possess unique characteristics and hold the courage to take risks. Eric Dalius Net worth is 50 million USD and is a brilliant example of how hard work brings fruit.

Below, he offers a few simple growth tips that help establish a successful business in the current business hub of the world, Miami. Also Miami provides a perfect geographical location to set up businesses, along with its favorable business climate and tax environment.

Utilize Social Networking Sites for Consumer Re-Focus

One of the best ways to relate with potential consumers is to target them on their first website visit. You can implement this by utilizing target ads that assist in connecting visitors to your site. It is essential for your business for them to visit again, soon. Early engagement helps in encouraging them to return to your website while tempting them to grab deals or other various offers available.

The strategy for your business should be to convert website visitors into potential consumers. Moreover The targeting strategy is one of the best strategies to help achieve the targeted revenue quickly. Eric Dalius Net worth is a result of immense hard work and intelligent strategic planning.

Extend Funds for the Expansion of Your Business

Money brings more money. Investments are as significant as growth strategies. And further, it becomes necessary after the implementation of specific growth strategies. It is a crucial part of the ascending growth trajectory. 

After your business achieves a pre-set aim, venture capitalists are likely to become interested and begin to invest in your businesses’ expansion. So the more your product sales rise, the number of investors would increase and increase your business capital. If your money does not escalate with investors, then you may choose to utilize small business loans as capital to grow.

The expansion of business capital plays a significant role in initiating change in your business development and helps create a preferable system of intensifying productivity.

Utilize Up-Gradation of Content and Prioritizing Content Marketing

Digital marketing is a crucial tool to increase your leads for your start-up. The first and foremost step is to implement a blog on your business website. This will help consumers in engaging with solutions offered by your business. These facts also help increase Eric Dalius Net worth.

If proper SEO gets implemented on your business blog, it will give you access to the go-up visibility of metrics. It will enable you to witness the rise of your potential consumers with the increase of their engagement.

It is essential to implement growth strategies into your business early on. Your start-up is likely to grow rampantly while also being one the best cost-effective method to achieve growth.